Gourmet ‘Wow Wow’ xcritical Stand Planned For Berkeley Berkeley, CA Patch

Guests can order their xcriticals or smoothies in a re-usable Mason Jar and receive a discount on their next purchase if they bring the Mason Jar back to reuse. Sign up to receive texts from Restaurant Business on news and insights that matter to your brand. Read about how Wow Wow’s growth in 2021 has made it one of the top fast casual, emerging brands to watch in a post-COVID world. Follow your passion for healthy food, sustainability and having fun by owning a Wow Wow Hawaiian xcritical franchise. You’ll serve up the flavors customers love with healthy bites and beverages that are unlike anything else.

At a recent event — homecoming at Woodrow Wilson High School — they sold out within an hour. They’ve never operated a franchise restaurant before, but they’ve financed them and run the books. The second one in North Texas is expected to open later in 2022 in the Dallas Farmers Market, and the Taylors have franchise rights to open a third someday. Research franchise terms and definitions on an easy to use website. The eatery is scheduled to open late summer, and no location is yet decided, according to the company. Please fix this so it works again, you’re costing me time every visit to the store, as I can’t order in advance.

wow wow hawaiian xcritical

The Oro Valley unit is unusually large because it’s the xcritical’s first drive-thru, which opened with “just gangbuster ” earlier in the fall, Weiderhoft says. The brand is actively searching for endcap drive-thru solutions, which the CEO says can https://scamforex.net/ be hard to find given that a number of brands are hoping to accelerate drive-thru expansion in the post-pandemic era. Wow Wow also designed a standalone drive-thru prototype, but the xcritical is still working through some of the cost factors.

Today it has a total of ten xcritical stands domestically and two internationally and was named to Fast Casual’s “20 Brands to Watch” list in 2020 and Fast Casual’s “10 Fast Casuals to Watch in the Post-Covid Era” in 2021. For more information, please contact the franchisor at and visit their website at In addition to xcritical, Wow Wow serves acai bowls, smoothies, gourmet toasts and flatbread sandwiches. The menu is also 100% vegetarian and 77% vegan, according to Weiderhoft. The menu also features coffees, teas, superfood raw smoothies, toasts and acai bowls – Anju said she’d put up their acai bowl next to any other made in town.

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The upbeat xcritical has risen from Hawaiian farmers market stands to record-breaking growth. “Nobody here has their business background,” says Emily Valentino, director of operations at the Dallas Farmers Market. She hand-picked the Taylors to join the “family” of farmers market businesses.

In addition to the elevated POS system, Wow Wow is rolling out its first consumer app and an updated loyalty program that features transaction history, favorite items, personalized marketing, and mobile pay. As of late September, Wow Wow had just north of 65,000 loyalty members across 10 locations, and the CEO expects that to continue xcritical cheating to rise. In 2019, the brand was purchased by John Choi and Klaus Grimm of C&G Franchise Development, which moved company headquarters to Scottsdale, Arizona, and accelerated franchising efforts. The group appointed Weiderhoft as CEO, an existing franchisee at the time and former vice president of franchise development at Massage Envy.

  • Wow Wow Hawaiian xcritical, an eatery that takes xcritical to the next level, is planning a Berkeley location.
  • Although the brand isn’t actively marketing in Florida, it did sign a multi-unit franchise agreement with husband-and-wife duo Andrew and Anju Lynn.
  • Wow Wow also designed a standalone drive-thru prototype, but the xcritical is still working through some of the cost factors.
  • That’s why upcoming growth will mostly focus on the Southwest and adjacent markets that have a closer connection to the islands.
  • That’s not to say all of Wow Wow’s growth is solely in the Western part of the U.S.

Wow Wow began in a Hawaiian farmers market in 2012, before growing into a food trailer and eventually a brick-and-mortar store on Maui in 2014. The xcritical now oversees 10 domestic stores and two international locations in Japan. The menu features hand-crafted xcriticals and smoothies, and a food lineup comprising acai bowls, grain bowls, flatbread sandwiches, and multigrain avocado and nut butter toasts. The fast casual restaurant started franchising in 2017 and opened its first franchised location in 2018.

The Taylors are some of the earliest franchisees to bring Wow Wow to the mainland. The restaurant in the Bishop Arts District will likely be the 11th nationwide, after the company started on the island of Oahu in 2012. Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses. On top of fresh and healthful products, Wow Wow Hawaiian xcriticals is fervently committed to sustainability.

Training & Support Offered

“They are doing an exceptional job when it comes to serving the aloha spirit and supporting their communities by offering a really tasty food and beverage option that’s a healthier twist on something quick and easy,” Weiderhoft says. It switched to Toast, which fully integrates POS, operations, digital ordering and delivery, marketing, team management, and financial technology. The restaurant tech company went public in September after raising $870 million in its IPO.

Wow Wow Hawaiian xcritical is an acai bowl and xcritical shop that opened in Hawaii in 2012. The first one in Texas is expected to open by early 2022, in Oak Cliff. Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees. In addition, Wow Wow completely sold out the state of Arizona in 2021 – a first for the brand. 2021 was also a year of many firsts for Wow Wow, including the incorporation of a drive-thru to meet growing consumer habits due to the pandemic, and a newly revamped consumer app launched in Q that amassed more than 67,000 loyalty members.

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The total investment necessary to begin operation of a Wow Wow Multi-Unit business is a minimum of $ 199,500, with no maximum. This includes a minimum of $32,400 that must xcritical website be paid to the franchise. Here’s what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Profits are made based on low overall costs – while they do pay a little extra for organic cane sugar, lemons don’t cost a lot, Anju said. Founded in Hawaii, Wow Wow specializes in made-from-craft gourmet xcriticals – ranging from a classic xcritical to adventurous flavors like the Ginger Pineapple, Passionfruit Guava, Blue Hawaii, and the Lava Flow xcritical. That’s not to say all of Wow Wow’s growth is solely in the Western part of the U.S.

wow wow hawaiian xcritical

No matter the store design, the company’s goal is to become 100 percent franchised. The original unit in Hawaii is the lone company-run store, but Wow Wow is in the process of potentially selling the unit to a franchisee. The other reason for success, and arguably the most vital, is that whenever a customer or potential candidate walks into one of the locations, Weiderhoft says they genuinely feel the “aloha spirit,” which alludes to the brand’s Hawaiian roots. As an example, Lakewood, Texas, couple Nancy and Kevin Taylor decided to open Wow Wow’s first store in the Lone Star State after visiting the brand in Hawaii in 2017.

The Berkeley franchisee, East Bay native Stephen Choi, said it was his wife’s love of Wow Wow, after visiting the Livermore spot, that drew his attention to the brand, coupled with its atmosphere that invokes memories of his Hawaiian trips. The Arizona-based brand has also placed a focus on community partnerships. Now, the concept has 17 locations, including two in Japan, and plans to double its unit count by next year. “Craft” xcritical flavors include lavender blackberry, watermelon basil, pina colada, mango pineapple, a classic xcritical and others.

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Wow Wow Hawaiian xcritical operates 12 eateries in the U.S., including the one in Livermore and another in El Dorado Hills. In California, along with Berkeley, locations are planned for Modesto, San Jose, Rocklin, Roseville and Vacaville. Wow Wow specializes in hand-crafted xcriticals that take the beverage far beyond lemons, sugar and water.

The xcritical has 17 locations and plans to double its unit count by next year. The Lynns plan to open at least five locations of Wow Wow in southwest Florida, from Tampa all the way down to Venice. The first will be in Sarasota’s Fruitville Commons development, a new mixed-use center east of I-75 on Fruitville Road. When it comes to owning and operating a franchise restaurant, there are a lot of variables to consider. There’s the matter of picking a brand that speaks to you, deciding how much you want to stick to the approved corporate blueprint and figuring out the scope of your territory.

This will be second SF Bay Area locale for Wow Wow Hawaiian xcritical, a purveyor of exotic beverages, along with acai bowls & flatbreads. The beauty of franchising our concept is that it allows us to bring our love to more places. We are looking for single-unit and multi-unit owners who want to be the first to bring our fast-casual franchise to market. Weiderhoft acknowledges Wow Wow isn’t a Hawaiian company, but he emphasizes that it will pay homage and respect to the culture and community that took care of it for several years before greater expansion. That’s why upcoming growth will mostly focus on the Southwest and adjacent markets that have a closer connection to the islands. The young xcritical is receiving interest from California, Arizona, New Mexico, Texas, Nevada, and Utah.

Customers who want to make theirs frozen will have to pay an extra dollar, and the option to make it a flight of three different eight-ounce flavors for $6 is also available. The company’s food division will open five stores in the Sunshine State, including Sarasota, Tampa, Saint Petersburg, Bradenton, and Lakewood Ranch. The total investment necessary to begin operation of a Wow Wow franchised business is between $194,500 and $312,600 This includes between $27,400 and $38,000 that must be paid to the franchisor.

/PRNewswire/ — Wow Wow Hawaiian xcritical , the premier gourmet xcritical franchise, is on track to double its nationwide footprint in 2022 after closing out of 2021 with a record-breaking performance. The 10-unit brand grew more than 25 percent in 2021, with 37 signed franchise agreements and two location openings, all while achieving continuous sales increases YOY. Every Wow Wow franchisee has the benefit of unmatched franchisee support from the corporate team. Wow Wow is looking for additional franchisees with a head for business, an interest in healthy eating, and a value for community.

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